Wotif your customers didnt like it?

Donating $1.6m to The Greens might not sit well with a lot of your customers and it is a move likely to spark strong criticism! The Greens identified themselves as a serious 3rd political party pre election so much so that many swinging voters sided with them in the belief that they were supporting a real alternative. The Greens have jumped into bed whole heartedly with the ALP and many of those swinging voters have been left red faced as they never intended supporting the ALP. Wotif has grown rapidly as a business and it is naive to think that amongst your database of customers there isnt a large component of small business owners who like to save a dollar on travel and accomodation but are Liberal voters. You have played your hand now perhaps ask Gerry Harvey how it feels to incur the sting of a disgruntled public!